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2024 Education Outcomes Report

At Owl Ventures, we recognize that prioritizing outcomes is a fundamental requirement for building long-lasting businesses.

View the Report

Reaching learners all over the world.

Our portfolio of 89 companies across three sectors, Pre-K-12, Post-Secondary, and Career Mobility, serves learners all over the world.

241

Countries

634M+

Users

58K+

Higher Education Institutions

1.2M+

Employers

11K+

Jobs Created

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Improving access to quality education for all.

We’re proud to partner with companies that ensure that the products they are building have the ability to serve a diverse set of learners and educators.

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Improving access to quality education for all.

See More Data ∧

Owl’s Approach to Outcomes Measurement

In order to achieve greater equity and inclusion in education, we work with portfolio companies to measure impact in three primary areas: scale and access, diversity, and outcomes.

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Scale & Access

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Diversity

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Outcomes

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Scale & Access

Achieving impact at scale for all learners.

To allow education to serve as an equalizer, we work with our companies to measure not just how many learners they’re serving, but also what their learner profile looks like. We encourage companies to report on metrics such as the number and type of communities served by geography as well as gender and racial profiles of their customers, where applicable.

United States

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Europe

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Asia

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Latin America

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Africa

Users

60M+

47M+

21M+

32M+

26M+

6.2M+

97M+

72M+

55M+

620K+

1.2M+

2.5M+

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United States

Quizlet

60M+

Newsela

47M+

Kiddom

21M+

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Europe

Genially

32M+

StudySmarter

26M+

Labster

6.2M+

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Asia

SplashLearn

97M+

Classplus

72M+

Lele Ketang

55M+

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Latin America

Letrus

620K+

Hoytrabajas

1.2M+

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Africa

uLesson

2.5M+

K-12

Newsela

61% of students served by Newsela are students of color.

Kiddom

59% of students using Kiddom are free-reduced lunch population students.

Authentica

81% of schools served by Authentica Solutions have Title I status.

Post-Secondary

StudySmarter

52% of learners on StudySmarter are English Language Learners.

Kyron Learning

70% of students served by Kyron Learning are students of color.

Noodle

62% of students served by Noodle identify as female.

Career Mobility

Preply

41% of learners on Preply are English Language Learners.

Hoytrabajas

90% of users on Hoytrabajas are from low income communities.

Smalt

80% of Smalt trainees are people of color.

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Diversity

Different backgrounds + new perspectives = quality solutions

At Owl, we recognize that lack of diversity in teams is a problem since homogenous communities are susceptible to groupthink and are less likely to voice the needs of the communities they hope to serve. As part of our annual diversity survey, we collect metrics such as gender, race, pay equity, and employee retention for women, and persons of color for each of our portfolio companies, where applicable.

*Industry benchmarks

Owl Data

58%

Women on the investment team vs 47%*

47%

People of color on investment team vs 30%*

See Portfolio Data ∧

Portfolio Data

Founders and CEOs

18%

Women

vs 10.7%*

44%

People of Color

vs 28.4%*

50%

Non US Born Individuals

Leadership Teams

35%

Women

vs 20%*

40%

People of Color

vs 13%*

12%

Women of Color

Board Members

21%

Women

vs 17%*

46%

People of Color

vs 24%*

8%

Women of Color

vs 5%*

Owl Data

58%

Women on the investment team vs 47%*

47%

People of color on investment team vs 30%*

Portfolio Data

Founders and CEOs

Leadership Teams

Board Members

18%

Women

vs 10.7%*

35%

Women

vs 20%*

21%

Women

vs 17%*

44%

People of Color

vs 28.4%*

40%

People of Color

vs 13%*

46%

People of Color

vs 24%*

50%

Non US Born Individuals

12%

Women of Color

8%

Women of Color

vs 5%*

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OUTCOMES

Leading the sector with outcomes.

Owl strongly believes that the most successful companies will be those that are able to quantitatively measure their education outcomes. We know that different types of research are appropriate to determine effectiveness according to product type and development stage. Therefore, we encourage our portfolio companies to report their impact along a spectrum, from formative to summative research.

Want all the details?

We’re excited to share the impact of our portfolio with all its key stakeholders. For each company, you will find a description of the company; the company’s approach to measuring effectiveness; and its access and outcomes data, told via metrics and case studies.